Privacy Policy

Last updated: 26th March 2026

The Aesthetic Standard (“we,” “our,” “us”) operates the website theaestheticstandard.co.uk. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may collect the following types of information:

Information you provide directly — If you contact us by email, we collect your name, email address, and the content of your message.

Automatically collected information — When you visit our website, we may collect technical data including your IP address, browser type, device type, pages visited, and time spent on the site. This data is collected through cookies and similar technologies.

Third-party analytics — We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymised data about page views, session duration, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

We use the information we collect to:

Respond to your enquiries and messages.
Improve the content and functionality of our website.
Analyse website traffic and usage patterns.
Ensure the security and performance of our website.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Under UK GDPR, we must have a lawful basis for processing your personal data. The bases we rely on are:

Consent — We use analytics cookies only with your consent, which you can give or withdraw at any time through our cookie banner.

Legitimate interest — We process data to improve our website, respond to enquiries, and ensure the security of our platform. These activities are necessary for the operation of our business and do not override your rights and freedoms.

Our website uses cookies to improve your browsing experience and to collect anonymised analytics data. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

Essential cookies — Required for the website to function properly. These cannot be disabled.

Analytics cookies — Used by Google Analytics to collect anonymised usage data. These help us understand how visitors interact with our website.

Caching cookies — Used by our hosting and caching systems to improve page load times.

Consent cookies — Set by our cookie consent tool (CookieYes) to remember your cookie preferences. These are classified as essential cookies.

You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of the website.

Our website uses cookies to improve your browsing experience and to collect anonymised analytics data. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

Essential cookies — Required for the website to function properly. These cannot be disabled.

Analytics cookies — Used by Google Analytics to collect anonymised usage data. These help us understand how visitors interact with our website.

Caching cookies — Used by our hosting and caching systems to improve page load times.

Consent cookies — Set by our cookie consent tool (CookieYes) to remember your cookie preferences. These are classified as essential cookies.

You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of the website.

Our website contains links to external websites, including clinic websites, review platforms, and professional bodies. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policy of any website you visit.

Some of the third-party services we use, including Google Analytics, may process data on servers located outside the United Kingdom. Where data is transferred internationally, we rely on the service provider’s compliance with appropriate safeguards, including Standard Contractual Clauses approved by the UK Information Commissioner’s Office.

We retain personal information (such as email correspondence) for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Anonymised analytics data may be retained indefinitely.

Under UK GDPR, you have the right to:

Request access to the personal data we hold about you.
Request correction of inaccurate personal data.
Request deletion of your personal data.
Object to or restrict the processing of your personal data.
Request a copy of your data in a portable format.

To exercise any of these rights, contact us at hello@theaestheticstandard.co.uk.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

Our website is not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

If you have any questions about this Privacy Policy or how we handle your data, contact us at:
hello@theaestheticstandard.co.uk.